A logo is a static component used for a company's brand identity. An animated logo can create a more appealing image of a company in customers' mind. Benefits: It provides the effect of better storytelling and brings emotional connections. It helps in holding customers’ attention longer. It brings life to ideas and objects of a company.
It is a short video that businesses use to explain to quickly provide the details of what they do, who they are and how they can help to solve their customers’ problems. It can also be used to explain the details of a new product. Benefits: It helps in easily understanding the details of the company. It boosts retention It is concise and shows problem and solution.