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Content Writing

  • It is a skill.
  • It means to speak or write something in minimum words that imprints on the mind and heart of the customer.
  • It is an interesting skill and you should know about this.
  • Digicraft is also providing Content Writing Service
    • Photographs
    • Names
      • it means what your customers have said about you.
      • these tell your nature and strengths.
      • whenever a third person reads your brochure, he/she feels that this is a good company and good people are there.
      • the customers of this company are given testimonials about the company. Reference

Slogan / punch line

It means such a punch line that directly hits the heart. The best marketing brochure is which after spending 5 seconds customer understands your perfect message.

The customer gets clarity that the value is clear and the action to take is also clear.

For example:

  • What value the customer will get?
  • What is this offer? • How many items will you get free
  • You just need to call on the given number. In the same way, you also
  • Have to use the 5-second punch line concept in your graphic. 

The Offer 

Offer means schemes. It is like the discounts you get in shops that are displayed through big posters and banners such as:

  • Sale now on up to 50% off
  • Sales now on up to 70% off
  • Such posters make to attracted the sale and avail its benefit.
  • You also have to place the offers in your brochure in the same way.
  • The offer should always be on the top. It should be written bold and big.
  • This is because you have to grab the attention of the customer in 2 to 3 seconds.
  • Attention will be grabbed from a phrase like ‘70% OFF!

 

Company Profile

  • A marketing brochure is not of 1 page, it is from 3 to 4 pages.
  • One important page in this is the company profile page.

You use this section to tell the following to the customers:

  • About your business
  • Awards received by the company
  • Top customers of the company
  • Number of years the company is running
  • The founders of the company with their experience
  • Members of the top management
  • World records of the business

Product/Services

  • It means that you tell about your product or services to your customers.
  • Many people use to write so much about their product in the brochure.
  • Like, the product is so good. It is made with this strategy or another and the story goes on.

That thing will not come to anyone’s mind.

  • Be careful you have only 5 seconds.
  • Whatever is your product or service, write about it only in 1,2, 3, 4, and 5 points.
  • When you will write in point, customers will understand it.

Testimonials

  • it means what your customers have said about you.
  • these tell your nature and strengths.
  • whenever a third person reads your brochure, he/she feels that this is a good company and good people are there.
  • the customers of this company are given testimonials about the company.

Core Team

The core team is:

  • Founding pillars of your company
  • Top management team

You should mention your champion team profile in your brochure with the following:

  • Photographs
  • Names
  • Reference

For example

  • Tells about his company CEO, COO, Chief technology officer, CFO, and so on.
  • He does this to develop trust in the people around the world that this company is not a small training and learning Development Company.
  • The Company is the fastest and strongest Technology Company In Pakistan.

Pricing

This page of your brochure is used to tell the cost of products and services to the customers.

Comparison with Competition

Pricing is one thing like you are selling a bucket of apples its cost is Rs. 1000.

  • You wrote the pricing in the brochure but what is the perception of the customer.
  • Rs. 1000 price of the product is costly or cheap.
  • How will you know this?

The customer always compares.

  • The mind works in comparison.
  • You need to make an easy comparison chart in your brochure for your customer.
  • You write about your competitors and give a big column of your product to show in what ways your product is better with better pricing.
  • If you will write Rs. 1000 in such a brochure, then the customer will believe you.

FAQ (Frequently Asked Questions)

  • It means the questions that people generally ask about your product

For example:

  • In the case of a Washing Machine people ask about the

Following:

  • Wattage
  • Energy Consumption

A few years ago a meme got famous over social media.

A man goes towards a big sports car displayed in the showroom and asks about its average.

This was funny because he was asking about the average in the

sports car.

If you will provide the answer to the questions to your customers,

then a lot of time would be saved.

This is because the customer will come to you after reading the brochure with his mental make-up.

Action Plan

  • Make your product/service marketing brochure in Urdu English

means use both Urdu and English language.

Key Outcomes of the blog

  • Use the English words to make an attractive and impressive marketing brochure
  • Provide a list of FAQs in the brochure to reduce the time wastage of seller and buyer both

Author

Ahmed Bin Haroon

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